Your business has evolved. Your team has grown. But have your brand photos kept up? This was the exact challenge we solved for the team at FNDATN Functional Medicine.

Kicking off the quarter, I had the pleasure of collaborating with Lyndsy Kinghorn, NP, and the incredible team at FNDATN Functional Medicine for a comprehensive brand photography refresh. As a leading functional medicine practice in Boise, FNDATN needed updated imagery to reflect their team’s recent growth and to populate their website and social media with fresh, authentic content.

We selected a modern rental in Garden City that struck the perfect balance between a clean, professional aesthetic and a warm, inviting atmosphere. The space’s green accents were a perfect match for FNDATN’s branding, creating a cohesive visual narrative.

Our shot list was strategically designed to tell their brand story, including:

• Team Collaboration: “In-action” shots of the team working together on case files to highlight their shared expertise and patient-centered approach.
• Lifestyle Imagery: Capturing the preparation of fresh, healthy food to visually reinforce their “food as medicine” message.
• Candid Moments: Authentic, unposed photos of the team interacting to showcase their genuine connection and positive energy.

It was basically magical witnessing the natural synergy of the FNDATN team. By allowing conversations to flow naturally, we were able to capture truly candid moments of engagement. These authentic photos are invaluable for building trust and showing the real people behind the practice.

Lyndsy and her team at FNDATN Functional Medicine are true leaders in their field, making a meaningful impact on patients’ lives across Idaho and beyond since 2021. They now have a robust gallery of on-brand images that powerfully communicates their mission and helps them stand out as the experts they are.

I love partnering with local entrepreneurs like the FNDATN team to create images that drive their mission forward. Learn more about my brand photography experience and let’s put your business in the spotlight.

Tags: boise branding photographer, boise branding photography, Idaho branding photographer, branding photographer, branding refresh photographer