THE BLOG

Robert Huguez Photography &          
    Boise Branding Photographer

Elevated Visuals for Boise’s Functional Medicine Business Coach I recently had the opportunity to photograph a branding session for a local functional medicine nurse practitioner and business coach, Lyndsy, the founder of Empowered Practice Collective. Her coaching business is designed to help functional medicine providers build profitable, efficient, cash-based practices—work that requires a strong, confident, […]

Boise Branding Photography for Empowered Practice Collective

A couple holding each other under the vibrant sunset and full moon

Maya first reached out months ago, hoping to have a Moon Portrait Session of her family on an October morning. Schedules didn’t align at the last minute, so we made the call to reschedule. Lunar Love sessions aren’t rushed—they happen when the moon, the landscape, weather, and the timelines say yes. We rescheduled for December […]

Boise Moon Portraits: Stunning Family Photography in the Idaho Foothills

THE BLOG

Robert Huguez Photography &          
    Boise Branding Photographer

Branding photo of a provider's hands using a stethoscope during a client assessment, highlighting detailed patient care.

If your visual content strategy stops at a simple professional headshot, you’re missing out on the biggest opportunity to genuinely grow your brand and connect with your ideal clients in Boise and the Treasure Valley. A branding photography session is much more than a collection of head shots. It is a strategic investment designed to solve key business hurdles […]

Beyond the Headshot: The Strategic Content Library Every Boise Brand Needs

This versatile shot that almost every business owner misses in their branding session—and it’s the one photo you need most for a content game-changer.  This is the most versatile shot that almost every business owner misses in their branding session—and it’s the one photo you need most for a content game-changer. What’s that secret weapon? The Negative Space […]

What’s the Most-Missed photo in a Branding Photo shoot?

THE BLOG

Robert Huguez Photography &          
    Boise Branding Photographer

image sets the tone for the professionalism of the functional medicine provider

A great branding session goes far beyond a nice smile. It’s a strategic visual inventory designed to tell your brand’s story, build trust, and establish your authority in the market. In the growing business landscape of Boise, you need to stand out like the leader you are in your field. What’s more, this library of […]

The nine essential photos your Boise Branding Photographer needs to capture

Self-portrait with C/2025 A6 (Lemmon) in the Boise Foothills

Last October, we were treated to the sight of Comet C/2023 A3 (Tsuchinshan–ATLAS) gracing our night skies. I had the wild idea to photograph myself and my partner beneath it — capturing that fleeting cosmic visitor in a moment of human connection. The photos came out beautifully, and after sharing the experience on Instagram, a […]

Chasing Comet Lemmon – A Once-in-a-Lifetime Self-Portrait Session

THE BLOG

Robert Huguez Photography &          
    Boise Branding Photographer

Your business has evolved. Your team has grown. But have your brand photos kept up? This was the exact challenge we solved for the team at FNDATN Functional Medicine. Kicking off the quarter, I had the pleasure of collaborating with Lyndsy Kinghorn, NP, and the incredible team at FNDATN Functional Medicine for a comprehensive brand […]

A Boise Branding Photography Refresh for FNDATN Functional Medicine

A few months ago, a couple reached out to me about a Lunar Love photography session. But this wasn’t going to be the typical couples or family shoot I’ve done in the past. They shared their exciting news — they were expecting a child — and together we dreamed up the concept of a maternity […]

Lunar Love, or Maternity Moon?

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